Make sense of technology


How to make everything turn out roses

A well-defined problem is half solved.

Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.

There is no such thing as simple. Simple is hard.

Support success

I've been doing this for a long while now and have found it's generally better to work 'with' people, rather than 'for' them. I know you can play a number of vital roles in the successful outcome of your project.

  • Content is king - make sure it's ready
  • Creating a specification: costs and deliverables.
  • Providing helpful feedback.
  • Understanding workflow & boundaries.
  • Understanding the relationship between specification and budget.
  • The importance of testing.
  • Bringing your website to the people works better as a continuous managed process rather than a single event.

It's helpful to discuss these during our initial meeting.

I really look forward to working with you.

Whether the task is writing, design, or hanging a picture straight, it is obvious that we do our best work when healthy, rested, refreshed, alert, and eager to do the job for its own sake.